E-Commerce Platform Migration & Mobile App Launch
A growing fashion brand was losing mobile customers to a slow, outdated storefront. We moved them onto Shopify and launched a native mobile app so the shopping experience could keep up with their traffic.
Details anonymized. Outcomes described at a high level.
The Challenge
The client had been running on a legacy commerce platform for several years. As mobile traffic became most of their visits, the site couldn't keep up. Pages loaded slowly, checkout was awkward on smaller screens, and the team spent more time patching the old system than building new features. Competitors were pulling ahead with cleaner mobile experiences while their own mobile conversion kept slipping.
Our Approach
- 1Audited the existing catalog structure, integrations, and customer data to plan a careful migration onto Shopify.
- 2Moved the catalog, customer accounts, and order history over while preserving SEO through redirect mapping.
- 3Designed and built a native iOS and Android app in React Native, using Shopify's Storefront API so products and inventory stayed in sync.
- 4Added push notifications for abandoned carts, back-in-stock alerts, and promotions.
- 5Coordinated App Store and Google Play submissions, including compliance and store listing assets.
- 6Supported post-launch work on the app's product pages and checkout flow.
The Results
Innovation Through Partnership.
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